Results

15 Years of Integrated Digital | Interactive | Online Marketing & Management Achievementsvenn

Contact Jill Keogh

Highlights of results for various companies:

SEO/SEM/PPC/ site structure

  • Page One (SERP) Google ranking for 600 relevant keywords (see graphic)
  • #1 Google rank position for top search term (see graphic)
  • Increased revenue from organic search 107% (largest revenue channel)
  • Dominated competition in major SEO categories (see graphic)
  • Wrote and executed detailed plan for mapping and migration of 4,000+ URLs to retain search juice
  • Developed on-page SEO protocols; decreased major SEO errors 97% in 2 months (other 3% repaired in new site)
  • Defined and optimized site for TOP 100 organic keywords derived from ~50,000 PPC/SEM and 5,000 organic keywords and PPC conversions

600 Keywords ranked on page 1.   SEO Results reported by Brightedge

#1 Rank of Industry’s top keyword phrase

 

 

 

 

 

 

Online Marketing Strategy, Implementation, Management, Hands-On Maintenance  – Website, Email, Community, Social, Mobile

  • Business Development
    • First school in market with online applications; first school in market with ecommerce/online exam fees collections
    • Reversed a 4-year declining application trend and grew new student applications 33% in 1 year
    • Replaced traditional print-driven event marketing and ticketing with online event marketing and ecommerce; saved 75% in event marketing annual expenses and grew participation across all events
  • Built the strategy and email marketing program from ground up; CRM integrations, campaign creation, news, and viral messages
    • Grew subscriber opt-ins for school 1200% over 10 years
    • Grew revenue attributed to email by 218% after new email template design (2013)
    • Developed strategic, highly personalized email campaigns utilized in $15 million in capital campaign
  • Website strategy and management, data integrations
    • Managed corporate, e-commerce enabled site responsible for 90% of corp. revenue; ~200,000 monthly visitors;
      • Fixed cross-platform integration issues with Google Analytics enabling insights into site goal completions, total conversion funnel, and traffic flow
      • Achieved 6% traffic increase (visits), 12% page views increase, 16% lead capture increase,  in flat-growth industry
    • Managed academic site for diverse audience including students, faculty, parents, alumni, prospective families, colleges…
      • Grew online community members to 70% of addressable alumni population
      • Grew alumni revenues 5-fold through donations and event participation
      • Ignited grassroots movements to build interest, participation, and attendance in events (sports, academic, and performing arts), reunions, alumni events, and online community participation;  grew volunteer army through online channels;  first time in school history all alumni classes organized their volunteer-run reunions
      • Grew annual Redwing Classic golf outing to one of the largest golf events in Illinois.  Grew registrants from  80 to sold-out 424 players in 2 years after implementing interactive marketing plan, online community promotions, online registrations, and ecommerce ticketing.  Sold out event for 9 straight years.   Waitlist of adult and student volunteers each year.
  • Mobile
    • Built the data strategy, platform selection, implementation of the Mobile SMS broadcast text message network
    • Increased revenue from mobile users 17% after email template redesign
  • Social
    • Launched & managed Social Media presence (Facebook, Twitter, Linkedin, Youtube) marketing; Facebook ads
  • Digital Analytics
    • Built custom “digital dashboard” of 35+ charts and 800+ data points illustrating online marketing monthly results and benchmark

Project Management, team, agency and vendor management;  budget and scope containment

  • Reduced ongoing website maintenance costs by 75% while maintaining (or improving) SLAs
  • Managed 9 vendors/agencies/developers and served as technical liaison for Comcast’s Internetessentials.com dual-language website build.  Site delivered on time and in budget.  
    • Wrote more than 50 statements of work as required over one year for project charter.  Internet Essentials is a national program that today connects 150,000 low-income families to the internet affordably
  • Managed redesign and delivered in 6 months – the new Benet.org website:  CMS platform selection, site strategy, design, wireframes, content, UX, build, team assignments, and implementation; see Portfolio tab special features of e-commerce/online community/web 2.0 site.
    • Saved $100,000 compared to outsourcing quotes.   Delivered on time and under budget.
  • Developed process improvements for custom email program that generated 60 million+ monthly email deployments;  managed project status of SOWs for billing against client’s 7-figure email marketing budget
  • Generated $700,000 in new billings for customer from 100+ previously closed Interactive SOWs for email, website, microsite projects
  • Developed and led process to expose insufficient retainer fees for customer’s services rendered.  
    • Increased customer’s client retainer $62,000/month by comparing actual FTE resources to the scoped/budgeted FTE resources provided to client.

Industry Expert

  • Authored the email marketing industry’s first and ground-breaking “How-to” (best practices) through the identification and demystification of spam filters for the best-selling Permission Emailers Guide to Avoiding Filters (MarketingSherpa.com)
  • Authored the email marketing Buyer’s Guide to Broadcast Email Providers (ESPs) – 2nd Edition. (MarketingSherpa.com)

Business Development, Operations, Sales

  • Won record-breaking 16 consecutive Presidents Club awards, Diamond Circle recipient (10+ Presidents Club awards), FY ’95 #1 branch in the nation in Gross Profit % (Minolta)